Automated Loyalty Program
for Restaurant and Catering Owners
Here it is – Finally! As you know, I have been working on our Loyalty Program for some time. I have been making sure that every detail is covered so you can automate your loyalty program with the greatest of ease using the best program on the planet and I believe that this is exactly what we have come up with.
I have put a special package together that will get your Automated Loyalty Program setup and lock in prices literally from 4 years ago – better than anyone out there can offer you.
You will get the full power of Automated Loyalty marketing and me personally setting it up and optimizing it for you as well as bonuses that literally save you THOUSANDS.
~Imagine all of your customer data neatly organized in a fully automated system
~Mailers done for you without you lifting a finger
~Email integration with the leading email provider – Constant Contact~All of your membership materials (cards that used to cost a $1 a piece) FREE for the life of your program
~And Much More… Complete details below
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For only $299 set-up fee per location, you receive:
Start-Up Package
Customized Signage for your store with your logo and colors
500 custom printed cards
Unlimited Membership supplies (sign-up forms and cards) ongoing
One FREE Terminal for processing ($15 per additional Terminal per month)
Program Optimization Coaching and Set-up
- Detailed “How To Maximize Your Loyalty Marketing” Step by Step Program
- Our Personal Assistance in helping make sure every detail is covered to maximize your program
- Access to our High Return Marketing Templates for use inside your loyalty program
- Direct Mail
- Voice Broadcast Scripts
BONUS – FREE Birthday and Welcome Mailers (first 60 days of program) 250 included
After your initial set-up cost of $299, your program will cost
ONLY $99 per month plus cost of mailers and email.
This includes all management of your loyalty members in a CRM. (Customer Relationship Management Software)
You can add any list you have – current lists of guests/clients you may have.
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What You Can Expect From Our Loyalty Program:
The program provides for the following types of marketing opportunities, you can pick and choose your options.
Welcome Post Card – Sent after sign up: a postcard is mailed giving the guest double points on their next visit or a customized offer.
Radar Email – Direct customized emails sent with a trivia question and offer for the store sent out bi-monthly by brand. This email also alerts the recipient of their current point balance and distance to the next award
On Demand Email – Direct Customized emails generated by us at our convenience to communicate the message or marketing offer of our choice. We recommend sending these between the radar emails with smaller specific promotions.
Birthday Mailers – The number one reason people go to a restaurant – Their Birthday! We send each member an offer for a FREE meal (up to $10) for their birthday. The industry statistic on this mailer is a high return with multiple diners, 3.2 people per discount, generating increased revenue of between $20 and $30 per offer redeemed. Birthday diners do not dine alone.
½ Birthday Mailers – Knowing birthdays are a big draw we have a cute ½ birthday card that goes out and says we know it is not your birthday but you are ½ way there so you should come in and celebrate with ½ off an entrée.
Anniversary Mailers – The number two reason people go to a restaurant – Their Anniversary! We send each member an offer for up to $10 off a multi-course meal for two for their anniversary.
Newsletter Distribution – The newsletter has offers, stories, area information, charity & community related information and customer photos of contest winners. Generated monthly it is seasonal and timely.
Award Certificate Letters – These are sent once the member has reached the points threshold to receive an awards certificate. You can set your threshold. Examples: $5 OFF is issued at 100 points/dollars, award certificate for $10 OFF is issued at 200 points/dollars, an award certificate for $25 OFF is issued at 500 points/dollars. Most people set the basic award at 5%. You can also set the system to send additional offers at the halfway point to assist in building the habit of coming to your restaurants.
Quarterly Mailers – This is a mailer with an offer that is sent to each Loyalty member notifying them of their current point balance and distance to the next award.
Lost Guest Mailers – This is a mailer to guests that have not been in 30, 60 or 90 days with an offer that is sent notifying them of their current point balance and expressing our concern over where they have been. Headlines include – We Miss You! We Are Starting To Get Worried! We Are Prepared To Send Out A Team To Find You!
Voice Broadcasts – You can have the system call all or some of your loyalty members and deliver a pre-recorded personal message from you to them inviting them in. It works great in conjunction with a promotion or event.
Text Messaging – No need for a seperate system, the system handles this as well. You can text directly to your members any offer or message you desire.
Social Media Marketing – It has that also. It is fully integrated with FaceBook and Twitter – you can post right to your FaceBook and Twitter accounts from our dashboard. Additional Social Media outlets will be added as time goes on.
Acquiring New Guests – The program allots for this as well!
Cold Birthday – You can purchase a list of local residents, non-members of your loyalty program, information including birthdays and mail them a birthday offer with information about your restaurant.
New Movers – You can purchase a list of local residents new to the area, non members of your loyalty program, and you can mail them an offer to come in and try your place out. The mailer contains highlights of why they want to experience your restaurant.
Custom Pieces – Whether based on brand initiative or seasonal opportunity, we have the ability to have basically anything produced and sent to your members, or you can purchase non-member local resident listings and run promotions designed to drive store sales and grow your loyal members. You can conduct quarterly campaigns primarily focused on increasing our market share and cultivating new guests.
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With the combination of all of the above programs we feel that you will easily and effectively stay “top of mind” with your guests all while building loyalty and frequency ultimately driving sales and profit.
This is the holy grail of automating your marketing!
I have been using it for years and have the double digit sales increases through the worst of economic downturn to prove it.
Sign up today or call my office with any questions.
Respectfully yours,
Jonathan Munsell
Founder & Creator
Restaurant Success System
919.275.0806