The Most Comprehensive Catering
Manual to Start and Drive your Catering
Sales to the MILLIONS!
I have worked and consulted for the top caters in the country including Restaurant Associates in Manhattan, Occasions Catering, DC and Design Cuisine, DC. Now I own the most sought after catering company in North Carolina. I bought a tired run into the ground catering company and revitalized it to over a $3 million dollar value in less than 12 months.
If I can do it you can do it too! And I can Help!
Many people say that the only way I have been able to accomplish all this is because of my experience. I say BS. I took a 24 year old recent college graduate who was a wedding planner, not even a caterer, and put her at the helm and she was the catalyst for this success. In less than 12 months, I took this little shinny rock and polished it into the most brilliant diamond I have ever seen.
She will tell you that she couldn’t have done it without me, again BS. She couldn’t have done it without the systems and standards we compiled and lived by. She couldn’t have done it without the most extensive, powerful and successful Sales System that we built and implemented. She couldn’t have done it without the marketing pieces and tools that sell themselves. But I can tell you this, she could do it all now and she could do it over and over.
How? You might ask.
How Can You Build A Multimillion Dollar
Catering Company Over And Over Again?
It’s simple, you take all our hard work which we have compiled and documented for you. We have taken every detail and every sample and put it into the Catering Bible.
***We are putting the finishing touches on this product and it will be available soon. We have had calls from all over the world. We introduced this at CaterSource in Las Vegas and the phone has not stopped ringing.***
This Product is not yet Available, but please read how to get your FREE Copy of our Super Sales Builder “The Planning Guide”.
Just because of your extreme patience we are giving away a FREE Copy of our Planning Guide. A fourteen page full color guide we give our clients that educate them on everything that effects price, even before we talk to them. This is a Soup to Nuts, everything you want to communicate to YOUR Clients.
We credit ”The Planning Guide” document alone with
DOUBLING our per person average sale. ENJOY!
Please Email Me My FREE Copy
of
“The Planning Guide”
Credited with Doubling Your Per Person Average Sale
Just to show we are not playing around about this being the
The Most Comprehensive Catering Manual to
Start and Drive your Catering Sales to the MILLIONS!
Here is just the Table of contents:
Introduction/Letter from Owner or Catering Director
About
Company Basics
Vision & Values
USP – Unique Selling Proposition
History
Contact
Store Directory
Employee Directory
Vendor Directory
Human Resources
Employee Management
Full-Time Employees
Catering Director Job Description
Social Events Manager Job Description
Corporate Events Manager Job Description
Catering Sales Coordinator Job Description
Part-Time Employees
Equipment Manager Job Description
Independent Contractors
Position Responsibilities
Event Captain
Server/Attendant
Bartender
Lead Chef
Kitchen Assistant
Standards of Appearance and Dress Code
Forms/Paperwork
Pay Schedule
Time Management
To Do Grid
Weekly Plan
Weekly Rituals
Time Card
Weekly Status Reports
Sales
Projects
Goals
Performance Evaluations
Basic Evaluation
Employee Performance Evaluation – Short
Employee Performance Evaluation – Long
Management Performance Evaluation
Recognition/Incentive Programs
Commission Schedule
Bonus
Reimbursement Guidelines
Employee Folders
Recruiting/Hiring
Never-Ending Prospecting
Pre-Employment Flow Chart
Hiring Tools
Computer Skills Test
Personality Profile
Employment Ads
Internship Information
Offer Letters
New Hire Paperwork
New Hire Paperwork Checklist
Employee Handbook
Orientation Checklist
TOS
Confidentiality Agreement
Company Vehicle Policy
Training Schedule
Employment Eligibility Verification
W4 Fed 2005
W4 NC 2002
Orientation Tools
Independent Contractor Application
Orientation & Training
Alcohol Training
Bar Training
Crew Training
Full Service Training
Management Training
Server Training
TOS Training
Telephone & Order Taking Procedures
Uniform/Dress Code Standards
POS Operations
Cashier In & Out
Gift Certificates
Inputting a Sale
Gratuities
Sales
Definition of Market
Corporate
Meetings
Sales Recognition
Grand Openings
Social
Weddings
Birthdays
Bar/Bat Mitzvahs
Anniversaries
Holiday/Seasonal
Sales Process
Market Research
Marketing
Qualify Leads
Initial Contact
Review of Budget Proposal
Tasting
Closing Sale
Catering Administration
Log In/Users
Find A Lead
Bookings
Rental Equipment
Work Order
Invoice
Close
Updating Fields
Proper Format
Definition of Status
Inquiry
Bid
Location
Booked
Pending
Closed
Staffing
Equipment
Scripting/Templates
Initial Contact
Follow-up
Location
No Contact
Thank You & Feedback
Lost Lead Feedback
On a Budget
Overcoming Objections
Price
Control
Trust
Guarantee
Marketing
Amazing Rewards
Customer Database Management
Forms
Marketing Campaigns
Corporate
Mailers
Lunch for 4
It’s Not Fair
Street Marketing
Niche Marketing
Pharmaceutical Reps. & Doctors
Lumpy mail
Rewards
Hotels
Churches
Social
Weddings
Bridal Shows
Materials
Pictures
Magazines
Mailers
Online Marketing
Website
Google AdWords
E-Newsletters
Catering Marketing Calendar
January
Wedding Show
Newsletter
February
Plan Spring Menu
Newsletter
Target: Valentine’s Day
March
Newsletter
Target: Graduation & Spring Weddings
April
Wedding Show
Newsletter
Target: Graduation, Spring Weddings, Summer Picnics (1st Mailer)
May
Newsletter
Target: Graduation, Spring Weddings, Summer Picnics (2nd Mailer)
June
Newsletter
Target: Summer Weddings, Summer Picnics (3rd Mailer)
July
Newsletter
Target: Summer Picnics
August
Newsletter
Wedding Show
September
Newsletter
Weddings Magazine Ad Due
Target: Black Friday (1st Mailer)
October
Newsletter
Target: Black Friday (2nd Mailer) , Holiday (1st Mailer)
November
Newsletter
Target: Black Friday (Final Mailer 1st Week, Street Marketing 2nd Week), Holiday (2nd Mailer – It’s Not Too Late, Contact Last Year Contacts), New Years Eve
December
Newsletter
Target: Holiday (Final Mailer), New Years Eve
Operations
From Sale à Execution à Follow-up & Thank You à REPEAT
Booked
Deposits
Tasting
Walkthrough
Event Checklists
Coordinator Checklists
Client Checklists
Equipment Checklist
Food Checklist
Layout Planning
Rentals & Decorations
Kitchen Communications
Production Meeting & Notes
Captain Communications
Event Captain Outline
Event Staff Report
Execution
Coordinator Responsibilities
Oversee Event Set-up
Meet & Greet
Captain Responsibilities
Store Load Out
Acquire Final Payment
Front of House Set-up, Management & Breakdown
Event Staff